Last month I wrote about boycotting American and Israel products. KFC recently announced a substantial amount of loss after the campaign was launched.
KFC Holding is owned by QSR Brands, a subsidiary of JCorp Berhad. Tan Sri Muhammad Ali Hashim, JCorp’s CEO urges people to quit the campaign and support KFC.
It shows two things; people can live without KFC and/or the campaign work.
Now the company is heading south, KFC should consider rebranding. Taking design into my own hand we get the following.
It may not be as easy as I make it sound, surely it’ll involve millions of advertisement budgetary. But I’m convinced, instead of paying the American franchiser, QSR Brand should keep their 15% profit and steer the company away from Bankruptcy and unemployment.
The first few months, KFC will probably end up losing a lot more. Afterall, they’re back to square one. And brand building take years and years of hard work. Backed by their 27 years of experience, I’m sure KFC could shorten the span.
So KFC, here’s your option:
A. Stick to your branding and bet that the boycott is just temporary.
B. Rebrand KFC, face sue by parent franchiser, unlock 15% unseen profit (from commission to franchiser) and win the heart of millions.
Personally, I’ve never favored KFC. They’re a bunch of liars. They claim the chickens were cooked in a high pressure oven, in reality it’s deep fried. The oil oozing out of the chicken can testify to that.
ps: It is your discretion to boycott or not. No silly taunts please. If you hate me, let’s take this to a fist fight. Be a man and step up to your game. If not, shut up. I don’t need to listen to a bunch of sissy little girls.