DiGi – Make This Happen!

As a Telco Business Analyst, my daily task is to read up on telco bits and pieces all day. Anything new, I’d be the first to figure out. That also includes white papers, case studies, crunching numbers and finding ways to enable telco. Aside from my work, I am what they call a cheap mobile phone user but that doesn’t mean you can’t squeeze money from me. So here’s how..

Entry Level Broandband

All over the telco atmosphere, the cheapest rate you can possibly get is RM 68 and that’s thru DiGi Smart Plan. But for me, RM 68 is too expensive. It’s not like I want to use Internet everyday on my mobile phone. The screen is too small to see anything. And seriously, who’d want to download a Dvd-rip movies onto their mobile? (this plan also does not include calls to other phone)

Then there’s the RM15 for a week by DiGi. Unfortunately, DiGi only offers this to prepaid users, when we all know that the ARPU* for prepaid user is averaged at RM50 per month and the biggest spender is the postpaid user, ARPU of RM 100 per month. So why focus on the 80% when the 20% of DiGi’s network user is ‘very keen’ on spending more? (ARPU – Average Revenue per User)

Too some extent, I am pretty upset when the RM15 deal is only for Prepaid users only. I mean, I want to spend, additional RM 20-30 per month on mobile broadband too. You know, to do my social obligations, facebook-ing, tweet-ing and foursquare-ing. And maybe sometimes, Google up things on the fly to appear smart.

Here’s a recap of DiGi’s available plan.

  1. Smart Plan. RM 68 per month, unlimited data, not including calls etc.
  2. Max5. RM 5 per day =RM 60 per month, but I don’t need unlimited data
  3. Unlimited15. RM 15 per week, only for Prepaid.
  4. iDiGi88. RM 60 per month, 200 minute, 20 sms & 1Gb download
  5. Discover. RM 68 per month, needs laptop & modem 3Gb

Can you find the flaw? What about the likes of me? Someone who needs less that 100 Mb per month? Well, there’s always the on-the-go Internet, 10 sen per 10kb. But imagined if you fired up Google, that’s about 36kb so it’s 36 sen. When you search something, another 66kb. In the end, it’s gonna cost me RM 1 for 1 search. That’s pretty ridiculous don’t you think?

So here’s what I think is a new plan that DiGi can package to squeeze some juice out of moderate user like me.

Entry Level Plan – RM 10 per month for 150 Mb. Just nice to do some social thingy on the phone. Coupled that with DG50, it’ll be a prefect combo.

Through the DiGi’s Discover plan, RM68 is for 3Gb, therefore per Mb is 2.2 sen. So if I want 150 Mb it’ll cost me RM 3.3. But charging me at such a low rate is suicidal if not insane. I mean, you guys have to make quick bucks too right? What more being questioned by your share holder. So RM 10 for 150 Mb is reasonable (heck that’s 300%).

Assuming there are 1 million postpaid users and the take up rate is 15% based on your successful marketing campaign, that’ll bring DiGi revenue of RM 1.5 million a month. With such a good bargain, there’ll be more MNP-ing into DiGi network, not to mention Prepaid conversions to Postpaid. This is also inline with MCMC’s plan of 50% broadband penetration by end of Q4 2010.

So there you go DiGi, something smart from your consumer.

ps: If you like this proposal to DiGi, you can tweet this post or RT to @DiGi_telco thousands of time or share on facebook.

pss: I am not paid to do this, but I think it’s the right thing to do.

Published by

NoktahHitam

I am web developer, who's main concern is to save the trees. Nonetheless

23 thoughts on “DiGi – Make This Happen!”

  1. How about this way:

    Adjust 10sen/10kb into 10sen/1024kb=1MB

    1024kb / 1MB = RM0.10
    10MB = RM1.00
    100MB = RM10.00
    150MB = RM15.00

    This would benefit the PAYU (pay-as-you-use) users. Prepaid AND postpaid users. Especially on the bill shock problem.

    These rates are nearly identical to your proposal, but mine costs RM5 more.

    And obviously this is likely to be impossible to be implemented, as the expensive current PAYU rates functions as baits towards subscribing data plans.

    But, I believe by charging 10 cents per one megabyte instead per ten kilobytes, the telco could be still able to generate revenue with these PAYU rates.

    Anyway, hope this helps…

    P.S.: Try counting these rates in gigabytes…
    The internet is now a big thing. Charging its usage by small units doesn’t make any sense. I mean, really, ‘kilobytes’?

  2. By the way, beside the 5 DiGi plans you’ve listed above, there’s another one. It is called DiGi Prepaid Internet.

    RM2 per day access. Monthly quota: 3GB.

  3. Hey! That’s a very good thought! But I’ve sat on the matter before and I personally think having a PAYU plan doesn’t really benefit DiGi. You see, to some extend DiGi needs to make money. If everyone opts PAYU, then there’ll be no/slow take up on the introduced plan (other plans). In the end, DiGi will be the one losing.

    This is something like the old voice plan. Pay leasing for network, and call until you drop/barred. In the end there’s too many debtors and these debts aren’t settled, adding more numbers to the blacklist.

    But honestly, this is a wonderful idea. I would definitely propose this idea to DiGi if I had the chance. Who knows, they might like the idea πŸ˜‰

    ps: Yeah, I guess I forgot about the prepaid plan.

  4. Well, at least with 10sen/1MB rate, the PAYU users would be more confident when using it for their occasional needs, and could reduce the fear of their bill/credit shock rather than with 10sen/10kb.

  5. I don’t think that my suggested PAYU rates will completely replacing data plans, because it’s still cost more than them.

    Example: DiGi Prepaid’s Max5 plan: RM5 for unlimited daily access, allowed quota: 100MB.
    Max5 plan activates after prepaid user’s regular current PAYU usage reaches RM5 / 500kb.

    Current PAYU rates: 10sen/10kb x 100MB = RM1020.00 or RM149 when Unlimited Max149 came in effect for DiGi Postpaid users.

    Suggested PAYU rates: 10sen/1MB x 100MB = RM10.
    compared with Max5, it’s almost par, but costs RM5 more. This proves that revenue with the new PAYU rates is possible.

    1GB/1024MB x 10sen/1MB = RM102.40. Data plans that offer gigabytes shows its importance.

    But still, again, 10sen/1MB rate is a huge improvement for occasional, no-frills PAYU users.

  6. I think I’ve made a minor mistake while typing my calculation on the above comment. RM1020.00 should be RM1024.00.

    Sorry, my bad.

  7. I think it’s best we call PAYG (pay as you go) instead of PAYU LoL!

    Now this is the part where we have to think, Max5 is just for one day access and PAYG is monthly. Thus by direct comparison, Max5 is more profitable compared to PAYG.

    Therefore I think RM0.10 per 1mb is a bit too biased for the user. RM 0.10 per 500kb is more logical and on the fence for PAYG. It surely benefits both DiGi and it’s subscribers.

    What do you think?

  8. This says all.

    Surf the Net with Tune Talk
    By ZAM KARIM
    intech@thestar.com.my

    KUALA LUMPUR: Tune Talk subsribers are no longer just restricted to voice or SMS as the company now offers mobile data connection to get on the Internet.

    What’s more, the mobile virtual network operator (MVNO) claimed that its data rate is the cheapest in town – each 1MB of data usage costs 5sen.

    According to Tune Talk CEO Jason Lo, competing networks are charging around 10sen for a mere 10Kb of data usage.

    “That’s RM10 per Megabyte or a whopping 200 times more than Tune Talk,” he said.

  9. Nice! Read about it, and figured they maybe took the idea from you! It’s nice to listen to customers and not ignore them.

    Two thumbs up for TuneTalk and Some Goldfish!

  10. Yang Digi 88 tu leh subscribe based on days. Aku dah terai, kira subscribe sampai tempoh yang nak je, pastu unsubscribe balik, dia caj ikut hari kita guna.

    The trick is, mende tu tak activate terus, kene amik masa 1-2 hari, so, kene bajet bila nak guna LOL

  11. i’ve carelessly used maxis internet for less than 50mb, in 5 days, and guess what they charged me? a f*cking RM200+! wth? it was before i request for an internet package, which gives me 500mb for Rm58 per month. so far, i’ve only used less than 100mb for 2 weeks time. fuh.

Leave a Reply

Your email address will not be published. Required fields are marked *